Learn how to read non-engagement as a signal, and decide when to retry via email vs. escalate to push or SMS.

A practical framework for deciding which messages should be emails, which should be push notifications, and which belong in-app

This is the moment every indie builder dreams about. It’s also the moment that separates the apps that become real products from the ones that become screenshots in a Twitter thread about “that one time I went viral.”

We brought in three mobile engagement experts practitioners and asked them to pressure-test the findings from our 2026 State of Customer Engagement Report.

The era of mass volume sending generated the exact behavior data that teaches today's AI-filtered platforms what "unwanted" looks like.

A unified engagement platform allows you to deploy each channel for its specific strengths, creating a communication strategy that is more effective than the sum of its parts.

In 2026, the apps that win retention will diagnose intent early, segment dynamically, and build participation loops AI can’t copy.

The send button will always exist. But in 2026, we’re building for what comes after it.

When every message assumes full focus, users learn to tune everything out.

RCS Business Profiles transform brand messaging from anonymous texts into trusted, recognizable conversations across Android and iOS.

Traditional search tries to interpret. Conversational search helps customers clarify what they actually want.

Something has shifted in customer engagement: identity is now part of the product experience.

Most people aren’t always “churned” in January; they’re just recalibrating. Try these 7 tactics to win back users during the post-holiday slump using every channel in your stack.

In our recent session with Google, we explored the strategies behind some of today's most effective RCS use cases. Don't miss the inside look!

Customers have moved past generic outreach. The crucial place where this relationship is built or broken is the mobile messaging inbox.

A practical guide to deciding when to use push, IAM, or RCS — and how to orchestrate them into a high-performing engagement strategy.

And the 2025 Ennies go to…

We've noticed something in working with teams across industries: we measure attention & we analyze funnels. But we're often missing something fundamental, which isn’t interest-based at all.

RCS is reshaping the future of business messaging as we speak. With richer experiences, verified branding, and stronger engagement, it’s becoming the new standard—and OneSignal is investing deeply to help brands make the shift seamlessly.

From real-time personalization to retention-by-design, Surge London delivered a masterclass in modern mobile engagement. We’ve distilled the top lessons every marketer and PM can put into action today.

The future belongs to teams that treat conversation as a strategic asset - listening as carefully as they lead. Here's where RCS fits into the mix.

Most marketers still build campaigns by channel. Don't be like most marketers. Here’s how to rethink engagement and outperform your competition.

For brands focused on meaningful growth and lasting customer relationships, the question isn’t if conversational messaging matters - it’s how to implement it effectively.

Most retention problems aren’t caused by bad products... they’re caused by bad choices presented to users. Learn how to design your messaging for decisions that lead toward long-term loyalty.